Born in 1963 and raised in Mexico City, Verónica Prida came to San Antonio in 1981 to study fashion design at Incarnate Word College. After graduating from Incarnate Word College, she launched her Prida clothing line which has garnered international recognition. Her distinctive style is a fusion of the indigenous Mexican and Modern American.
In addition to her award winning accomplishments in fashion, Verónica ventured into culinary, retail, and real estate with The Babylon Grill, Prida Stores and the 11,000 square foot Blanco Studios which housed fifteen artist spaces. An ardent supporter of the Arts in San Antonio, Prida has worked closely with Say Sí arts programs and helped organize and provide venues for the first instances of the Art in the Hood and First Friday events in San Antonio.
An architect at heart, her architectural, interior, and landscape designs have been featured in local, regional, and national publications.
Since 2008, Verónica has worked in the creation and construction of the elaborate Order of The Alamo Coronation gowns.
In addition, she has most recently concentrated on making one-of-a-kind pieces of furniture and accessories from traditional Mayan huipiles, honoring and preserving the beauty of this textile art form.
Prida is married to legendary artist Omar Rodríguez and parent to musical talent Jacob Rodriguez. When not in San Antonio, they enjoy spending time at their home in Huatulco, Oaxaca.